Print. Where it all began.
I started my career when print was still prominent and digital played a supporting role. For many years my focus was on Big Ideas, print ads, billboards and in-store merchandising. Here are a couple of examples of my past work…
CONCEPT DESIGN PRODUCTION
Leinenkugel’s
A rebrand to bring this beer out of the North Woods and into a national spotlight
Leinkenkugel’s has been brewing beer in the north woods of Wisconsin since the 1800’s, but how to launch this brand at a national level? How can people from California to New York relate to this midwest, backwoods beer?
The “Join Us Out Here” campaign was born. It celebrated “campfire” moments across the country. No matter where you are or what you do, you know the feeling of slowing down, unplugging, getting outside and connecting with friends.
Mercury Marine
A rebrand to bring to make this brand POP and standout from the other marine print ads
Because the publications were filled with beautiful ads of deep blue waters and gorgeous sunsets, we needed something different in order to stand out. By using the brand colors and ditching photo realism for a graphic layout, these ads jumped off the page.
