Skinnygirl Cocktails Digital Ads
On trend campaigns for increased user engagement and sales
CONCEPT DESIGN
While Skinnygirl Cocktails already had an established brand, they needed on-trend digital ads. After brainstorming campaign ideas with my team, I was responsible for the concept, design and production (getting all assets to the developer) of these digital ads.
Skinnygirl had a strong, clear brand story (I’ll get into why that’s so important later) and while we were constantly coming up with new campaigns and ads, the ideas came effortlessly and were a lot of fun to create.
