LEGO Digital Ads

Lego has a massive amount of product lines for all ages. I was assigned to certain products to create digital ads that brought users back to the site and into the store in a fun and engaging way. I would start by reading the story - whether it was Hero Factory or The Lord of the Rings, I needed to know where we were in the storyline and have read up to that point (SO FUN). Once I got my head wrapped around the story, characters, etc, I would then come up with engaging ads that delivered on Lego’s bottom line for that particular ad spend, which was typically some form of product awareness, increased engagement and sales. The ad buys ranged from static to fully interactive games.