Woodridge Software Website
A unique approach to fintech that reflects the company culture
UX UI DESIGN PHOTO ART DIRECTION
Woodridge had a wonderful culture that focused on people - from the employees to the clients to the users and everyone inbetween. While the previous site did a good job communicating the company’s capabilities, it didn’t convey the company culture and diverse personalities within it.
Instead of the standard ‘frozen’ employee headshots, we went with photos that conveyed the unique personalities of Woodridge. The homepage featured a carousel, showcasing different employees.
An updated color palette and some dynamic design elements gave this site a more modern feel.
